If you’ve had enough of fuss and are ready for a low-key fashion revolution, crinkle cotton is your new best friend.
Not so long ago, to look stylish your clothes needed to be smooth, slick and without a crease. Cue loads of time spent ironing – and constant anxiety.
Remember the days when you left the house in a perfectly pressed outfit and spent the whole day agonising about how your mere existence was ruining you look? ‘Oh dear, I’d better not actually sit in my car seat on the way to the event or my skirt will crease. Maybe I can just hover above it for 45 minutes?’
And then when you realised that 45 minutes is in fact quite a long time to hover for and seated yourself in a sweaty mess, you were rewarded with concentric creases fondly emanating forth from your bottom like ripples in a pond.
No ladies, we’re done with all that!
There is so much to love about crinkle cotton. Here’s why you should embrace this fashion staple:
This showstopping summer dress is sure to turn heads, whether you’re strolling over to a poolside bar in Fiji or having summer cocktails with the girls.
This trendy but oh so comfy dress is THE look for a leisurely day at the local market.
Our bestselling cotton crinkle dress! Comfort and effortless style - this look has lots to love.
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