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Women’s 50+ Fashion

Posted on July 1st, 2022 08:00 AM

Seriously, Have Australian Fashion Stores Ever Met a 50+ Woman?

I catch my eye in the mirror and frown. It's the eve of my 50th birthday which means when I wake up tomorrow, I will immediately turn into a woman who wears potato sacks and calls it fashion. At least, that's what Australian fashion stores seem to believe.

Let’s face it. The 50+ fashion scene for women is grim. Fashion is for everyone! So even though the stores would prefer to corner me and force me into an outfit my grandmother wouldn't wear, we don't have to put up with it anymore.

So, is it a case of buyers ignoring women over 50? Or is it a profound misunderstanding about what women over 50 look like? We're being sold short – I want to look fashionable and elegant, yet nothing is cut for my middle-aged body. Like other women over 50, I'm particularly self-conscious about my thighs, stomach, and upper arms yet many tops are cut short or taper in at the waist, which only highlights many insecurities. 50+ fashion shouldn't be frumpy.

So, what's a fashionable woman to do when the shops sell poorly cut tents? Women over 50 can and should wear whatever they want – the trick is finding brands that cater to all body shapes. If it's on-trend, I should be confident enough in myself to pull it off – if only these clothes were made to complement my figure.

The Answer Was Right Here All Along!

If you are over 50, there is an answer to all your 50+ fashion woes. Enter Cotton Dayz, offering a stylish collection of dresses, jeans, tops, jackets, and more. There's a little something for everyone, but more importantly, it's a clothing company that gets it. Though our bodies may change as we reach middle age, our taste doesn't necessarily shift. It's important that 50+ fashion caters to women's evolving tastes, and it needs to be cut for women's ever-changing bodies as well.

If you're worried about a dress making you look matronly, you can avoid it by opting for a long or midi-length. If you're particularly confident about your legs, you can choose a knee-length dress. Bold prints, animal prints , and bright colours are a great way to accentuate your best bits. Around menopause, a lot of women become sensitive about their tummy and bust. These areas tend to get a bit bigger at this stage of life, so a dress that sits between your waist and bust line is ideal.

My kids are grown up and out of the house now, so I have the money to spend on fashion I love and fashion brands in local shopping centres just don't get it.