About Us


Our Story

Cotton Dayz is an Australian-based online store based in the Sunshine State. We are forever growing; currently stocking four Australian-owned brands. We value our customer; the everyday Australian woman. A customer who appreciates quality, style and comfort. Our team noticed a gap in the market, a fashion gap providing quality, stunning natural and organic fabrics catering for the Cotton Dayz lady. It became evident that there was not a strong enough offer for the everyday Australian woman in the typical Australian retail landscape. We believe everyone deserves to look and feel beautiful; confidence is your best accessory! We had an aim to transform the fashion industry, providing clothes for what that is sometimes overlooked – fashion for ALL. Although new to the market, with Cotton Dayz created in the unpredictable and tumultuous year of 2020, we have already built an inclusive community of like-minded, fashion-focused and natural-loving women.


Our Philosophy

Let’s be natural! With a love of sourcing quality, natural and unique fashion, we provide styles suitable for all. Our material mix covers a range of Organic Cottons, Cottons, Rayons and Linen blends – breathable, comfort-focused. Certified organic cotton is not treated with any harmful chemicals or pesticides and uses 91% less water. Each piece is carefully selected to ensure it provides the gentle and quality feel we want to provide our customers, and we implement sustainable principles where we can. Take a step towards sustainability with us.

Our Brands

Our garments are chosen to flatter, provide comfort and make you feel your best. Each piece is carefully selected and manufactured with high quality fabrics and processes. We aim to collaborate with brands who share the same love of natural fibres; brands who empower females and design clothes that matter; clothes with a valuable purpose. We currently stock pieces from four Australian-owned brands which perfectly provide for the Cotton Dayz customer; Orientique, Soul Sparrow, Escape, Elm, Cotton Village and One Summer. All of our current labels focus on creating styles that are stylish, comfortable and at an affordable price. We aim to source brands that provide a generous size range and align with our importance of providing for the everyday customer. As Cotton Dayz grows, so too will our collaboration with exciting local labels.

Our Customer

EMBRACE. EMPOWER. ENJOY. We value diversity and embrace individuality. We found that while style is important, most women strive for comfort and aim to find labels that suit their personality and bodies; whether you’re a size 8 or a size 24. Our country is full of beauty and diversity. We proudly stock size 8 - 24, providing garments that women want from a label they can trust for quality, fit, unique fashion and affordability. Us women, well we feel the heat! Because of this, the first choice of clothing is not synthetic and polyester garments, however cool and comfortable natural fabrics. Looking and feeling fresh and healthy is a desire by many, and we want to help you achieve this with fashion. Cotton Dayz listens to this research, we listen to this woman, we provide for the customer who has been overlooked for too long.

Bring some natural, affordable luxury to your wardrobe

With love, the Cotton Dayz Team xx

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